SMALL BUSINESS WEEK
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\nThe annual Georgetown Small Business Week \;celebrations are held the first week in May in conjunction with National Small Business Week. The Chamber partners with the City of Georgetown'\;s Economic Development Department to host a week full of activities. \; Educational workshops are designed to help business owners and managers with various topics relevant to small businesses. Workshops focus more on detailed training\, and networking activities are scheduled to help connect our local businesses. \;
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| TIME | \nDESCRIPTION | \n|||
| 8:30AM to 9:30AM | \n\; \; \; | \n\n Communication &\; The Power of Planning by Jodee O'\;Brien | ActionCOACH \n Communication - True communication is the response you get. Learn the skills to adapt your communication style to communicate in the way your team wants to be communicated with. Watch as tension lowers and productivity rises. The Power of Planning - Management comes down to systems and accountability. Together\, we guide you through the process of weekly and daily planning for your team to ensure their individual success. \n \; | \n ||
| 9:45AM to 10:45AM | \n\; | \n \;Maximize E-commerce Success: Master Shopify by Jazeera Adilkhan | SCORE \; \n Shopify makes it easy to build a beautiful\, professional online store &mdash\; no coding required. Whether you sell physical products\, use dropshipping\, run a retail brand\, or offer subscriptions\, Shopify gives you the tools to grow. And now\, your store can be discovered inside AI-powered storefronts like ChatGPT\, Gemini\, Google AI Mode\, and more &mdash\; creating powerful new visibility opportunities. In this practical workshop\, you&rsquo\;ll learn: &bull\; How to start with Shopify step-by-step &bull\; What to include on your website to build trust and increase conversions &bull\; How to design your store for repeat sales &mdash\; not just one-time traffic &bull\; Low-cost marketing ideas that work for small business owners. If you want to grow your online store without burnout or overwhelm\, this workshop will give you clarity\, direction\, and a smarter strategy. \; \n \; | \n ||
| 11:00AM to 12:30PM \; | \n\; | \n \;Fraud Prevention Essentials by Jami Palmer | Frost Bank \; \n In this session\, we&rsquo\;ll break down the most common cybercrime attacks targeting small businesses\, teach you how to quickly recognize scams\, and share practical steps you can take right away to protect your company\, your customers\, and your data. Whether you'\;re just getting started or looking to strengthen your defenses\, this workshop will give you the tools you need to stay secure in today'\;s digital world. | \n ||
| 12:45PM to 2:15PM \; | \n\; | \n \;Business Alternatives through Franchise Ownership by Kyle DeHaas | SCORE \n Explore business ownership options including starting an independent business\, buying an existing business\, and starting a franchise business\, with emphasis on franchising. Look at funding options and how to make your best decision in moving forward with a business that is right for you. \n \; | \n ||
| 2:20PM to 3:45PM | \n\; | \n \;How to Reach More Leads in 2026: Marketing Trends for Small Business Owners by Jazeera Adikhan | SCORE \n Marketing is changing fast &mdash\; AI search\, shifting algorithms\, new platforms\, more competition. As a small business owner\, it can feel exhausting trying to keep up. This training is designed to help you navigate modern marketing without burnout. In this workshop\, we&rsquo\;ll cover: &bull\; How people actually buy today &mdash\; and what influences their decisions &bull\; How to optimize your business for AI search (ChatGPT\, Google AI\, and beyond) &bull\; Why trust-based marketing outperforms &bull\; AI slop &bull\; Smart ways to reach customers across multiple channels &bull\; How to use automation and simple frameworks to grow without doing more work Walk away with a clear\, empowered mindset and a focused strategy for 2026 &mdash\; knowing exactly where to concentrate your efforts to generate consistent leads. | \n ||
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\n LOCATION:The Georgetown Library 402 W. 8th Street Georgetown\, TX 78626 UID:e.3550.9804 SEQUENCE:3 DTSTAMP:20260422T005408Z URL:https://business.georgetownchamber.org/events/details/small-business-week-9804 END:VEVENT END:VCALENDAR