TOPIC: Get Smart, Be Smart, and Do Smart with Market Research
SPEAKER: Alix Morrow, AlixCompany LLC
(All registrants will be sent a recording of the presentation with 1-2 days of the event.)
“‘When curiosity turns to serious matters, it’s called research.” (Marie von Ebner-Eschenbach) Whether you offer a product or service, are big or small, or work in a marketing department – this session is for you. It’s our first ever on market research!
• Get smart - move your knowledge meter from thinking to knowing with market research; learn battle-tested frameworks that stand the test of time
• Be smart - plot your forward; bring frameworks to life so that your product/service resonates with consumers in today’s marketplace
• Do smart – pivot to doing; activate research insights starting first with the “creative brief”
About the Presenter:
Alix Morrow is a battle-tested strategic planning leader who specializes in market research. Her bookcase includes an Effie, ADDY, and Adjunct Strategic Planning professorial ID from The City College of New York.
Lunch & Learn Development Seminars provide a classroom-type setting, and include speakers and topics that are of interest to the business community.
Sponsor:
Schedule:
11:30 AM - Lunch & Networking
12:00 PM - Presentation
12:45 PM - Announcements & Door prizes
1:00 PM - Event ends
Wednesday May 26, 2021
11:30 AM - 1:00 PM CDT
Wednesday, May 26
11:30 am to 1:00 pm
Optional bonus session: 1:00-1:30 pm - Small group discussions on how to apply the information.
Georgetown Chamber of Commerce
1 Chamber Way
Georgetown, TX 78626
or Zoom
In-Person: Cancellation Policy Cancellations can be made until Noon the day prior to the event. After that, you are included in the headcount given to the caterer. Once that happens, you are responsible for the event fee whether or not you attend.
$15 member pre-registration (Ends at 3 pm the day prior to the event)
$25 guest/ future members
Virtual:
$5 member
$10 guest
Allison McKee
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Printed courtesy of www.georgetownchamber.org/ – Contact the Georgetown Chamber of Commerce for more information.
1 Chamber Way, Georgetown, TX 78626 – (512) 930-3535 – info@georgetownchamber.org