2021.5 Lunch & Learn May 26, 2021

TOPIC: Get Smart, Be Smart, and Do Smart with Market Research
SPEAKER: Alix Morrow, AlixCompany LLC
(All registrants will be sent a recording of the presentation with 1-2 days of the event.)

“‘When curiosity turns to serious matters, it’s called research.” (Marie von Ebner-Eschenbach) Whether you offer a product or service, are big or small, or work in a marketing department – this session is for you. It’s our first ever on market research!

• Get smart - move your knowledge meter from thinking to knowing with market research; learn battle-tested frameworks that stand the test of time
• Be smart - plot your forward; bring frameworks to life so that your product/service resonates with consumers in today’s marketplace
• Do smart – pivot to doing; activate research insights starting first with the “creative brief”

About the Presenter:
Alix Morrow is a battle-tested strategic planning leader who specializes in market research. Her bookcase includes an Effie, ADDY, and Adjunct Strategic Planning professorial ID from The City College of New York. 

Lunch & Learn Development Seminars provide a classroom-type setting, and include speakers and topics that are of interest to the business community.

Sponsor:

 

Schedule:
11:30 AM - Lunch & Networking
12:00 PM - Presentation
12:45 PM - Announcements & Door prizes
  1:00 PM - Event ends