Topic: Communication Speaker: Dr. Dalia Salazar, Texas A&M University Central Texas
Dr. Salazar will share 6 aptitudes for effective communication and how they relate to compelling marketing communications.
About the Presentation: Before you can persuasively convey the value of your organization, you must identify the message you want to deliver. The answer to that lies in your organization’s strengths, core initiatives and brand personality. Now that you have established what you want to communicate, how do you go about getting your message out? Make a plan, leverage talent and engage partners and multipliers to expand your bandwidth and amplify your brand’s presence. Learn how to create a roadmap that you can use for scalable, successful strategic communications plans.
About the Speaker:
Dr. Dalila Salazar is an Assistant Professor of Marketing at Texas A&M University-Central Texas, where she also serves as the Director for the University Center for Applied Research and Engagement, the Co-Director for the National Science Foundation (NSF) Industry / University Cooperative Research Center, the Managing Editor for The Light Research Magazine, the Vice Chair for the Institutional Review Board (IRB), a member of the Faculty Scholarship and Research Committee, and a member of the University Economic Development Council.
Lunch & Learn Development Seminars provide a classroom-type setting, and include speakers and topics that are of interest to the business community.
Schedule: 11:45 AM - Networking in Breakout rooms (You MUST be in the meeting by 11:45 for this. After that, everyone will stay in the waiting room until Noon.) 12:00 PM - Presentation 12:45 PM - Announcements & Door prizes 1:00 PM - Event ends
Cancellations can be made until Noon the day prior to the event. After that, you are included in the headcount given to the caterer. Once that happens, you are responsible for the event fee whether or not you attend.