Alix Morrow is an accomplished brand planning leader who specializes in consumer market research. She brings over 15 years of classically eclectic advertising and marketing expertise to each client. Her experience runs the A to Z spectrum from American Airlines to ZICO coconut water — spanning both B2B and B2C sectors. The industry has recognized her work with prominent honors for marketing effectiveness, creative prowess, and strategic excellence (Effie, ADDY, and Jay Chiat Awards, respectively). She has led clinics, spoken on panels, and served as Brand Strategy Adjunct Professor at The City College of New York. In her free time, she enjoys spending time with family, traveling, and the wilderness. She hopes one day to get back into professional barrel racing and raise a puppy.
