Alix Morrow is a brand planning leader who specializes in consumer market research. She brings over 15 years of advertising and marketing experience to each client. Her experience runs the A to Z spectrum from American Airlines to ZICO coconut water - spanning both B2B and B2C sectors. Her bookcase includes an Effie, ADDY, and Brand Strategy professorial ID from City College of New York. In her free time she enjoys hot yoga and the wilderness. She hopes one day to get back into barrel racing.