Get Ready for the Holidays: A Checklist for Georgetown, TX Local Business Owners

Small businesses plan on being busy during the holidays. There are a million things to think about and prepare for in order to make sure that your business is ready for the holiday rush. To help you out, the Georgetown Chamber of Commerce put together a checklist of all the things you need to do to get your small business ready for the holidays.

1. Add Holiday Cheer to Your Storefront

Decorating your storefront is one of the first things you need to do to get your small business ready for the holidays. This will help attract customers and get them in the holiday spirit. Plus, it's just a lot of fun! If you're not sure where to start, check out this blog post on holiday decoration ideas.

2. Make Seasonal Marketing Updates

Make sure your marketing materials are updated with any special holiday promotions or offers that you're running. This includes things like your website, social media accounts, email newsletter, and print ads. You don't want people coming into your store only to find out that the sale they saw in an ad ended last week!

3. The Holiday Rush is Coming

The holidays are a busy time for everyone, so it's important to be prepared for the increased traffic in your store or office. Make sure you have enough staff on hand to handle the increased demand, and that your inventory is well-stocked. You might also want to consider extending your hours or offering special holiday promotions.

4. Seasonal Staff Can Make the Difference

If you're expecting a lot of holiday traffic, it might be a good idea to hire some seasonal staff to help out. This will free up your regular employees to handle other tasks, and it will give you some extra hands during this busy time. Just be sure to post your job listings early so you can find the best candidates!

5. Gift Guides Add Value

A great way to promote your products or services during the holidays is to create a gift guide. This can be either a physical booklet that you hand out in your store or an online guide that people can view on your website. Either way, make sure it's full of great gift ideas that will appeal to your target market.

6. Use PDFs for Promos

PDFs are a great way to create promotional offers that you can distribute online. They're easy to create and edit, so you can change them as often as you need without having to reprint everything. In that case, you’ll want to know how you can separate out the pages before distributing them. Then they're easy for customers to print out and take with them when they come into your store (which means more sales for you!).

7. Keep Last-Minute Shoppers in Mind

There will always be people who wait until the last minute to do their holiday shopping, so it's important to have some strategies in place to attract these last-minute shoppers. Offer express shipping or in-store pick-up for online orders, extend your hours, or offer special discounts for last-minute shoppers. Whatever you do, make sure it's something that will entice people to shop at your store instead of going somewhere else.

8. Give Back To Your Community

Finally, don't forget about giving back to the community during this holiday season! There are many ways you can do this, such as donating items or gift cards to local charities, sponsoring a family in need, or volunteering at a food bank or soup kitchen. Not only will this make you feel good, but it will also make people associate your business with being charitable and giving back.

This holiday season is going to be busy—but with proper preparation, it doesn't have to be stressful! Use this checklist as a guide to make sure you've got everything covered. From decorating to hiring seasonal staff to creating promotional offers using PDFs, we've got you covered! And don't forget to give back to the community—it's always good for business!


Join the Georgetown Chamber of Commerce to network with other local entrepreneurs and access valuable resources for helping your business grow.